Pets is a companion feature for JackpotJoy Slots where players can take care of their own virtual pet while earning extra rewards.
Players feed, hydrate and play with their pet using items from the Pet Store, helping it level up and increase their Pet Chip Multiplier. A fun virtual pet experience that adds an extra layer of progression and rewards to the core slot game.
My Role
I was responsible for the development of the existing UX wireframes into the final experience, making adjustments where needed to improve clarity and usability. I designed all the screens as well as the icons and logos used in the feature, establishing a consistent visual language throughout. The pet and environment were illustrated by an artist and integrated into the UI as part of the overall visual direction.
The Brief
Create a persistent pet companion feature that gives players an additional progression and reward loop alongside the core slot experience.
Players can look after their pet by keeping it fed, hydrated and entertained. By interacting with the pet and collecting items, players can increase their Pet Chip Multiplier and earn additional rewards while playing the core game.
The feature should feel playful, rewarding and easy to understand, while fitting naturally within the existing JackpotJoy Slots experience.
The main challenge is creating a cohesive visual system and instantly recognisable, for a feature that spans multiple experiences — the Pet Centre, Pet Shop, inventory, Mission Bingo and the main slot game.
Next Project:
JackpotJoy Slots